MARKET SEGMENTATION Our product will be sold in the US and Canada. Our audience focuses primarily on people who do sports and/or outdoor activities, but it is also open for public purchase. This product is for customers who seek a cup that provides long-lasting drink temperatures and high quality . TARGET MARKET SEGMENTTargeting market segment strategy will be through the use of advertisements of social media platforms such as instagram and twitter, along with outdoors and sporting events will also be places that will help spread the word.
Financial
VALUE PROPOSITION Customers should buy our thermo cup because it allows them to have full control of how hot or how cold their beverage is in a matter of minutes. Intended buyers include those who enjoy the great outdoors, those in sports, and even people who enjoy traveling on long trips and need to have a beverage ready at a desired temperature at any given moment. COMPETITIVE ADVANTAGE Our cup has a competitive advantage from other competing products because we created our cup with more advanced technology while pricing it at an affordable price. Customers will receive more for their money. PRICING Pricing will vary depending on how many ounces of liquids the cup can hold. There will be a 24oz, 32oz and 40oz version of the cup. The 24oz will be $25, the 32oz will be $30 and the 40oz will be $35. BREAK-EVEN ANALYSIS Through production, marketing and advertising, the cup will become profitable once enough sales are made through not only stores such as Dick’s Sporting Goods and Big 5, but also through our online website. Both online and instore sales should be enough to make the product profitable fairly quickly.